The form of communication management that seeks to make use of publicity and other nonpaid forms of promotion and information to influence feelings, opinions or beliefs about the agency/library and its offerings. This is a traditional form of communication for library management, as paid advertising media is rarely used.
Activities and information that engage community support or knowledge about a particular program or event. Also includes the development and maintenance of attitudes and understanding toward the objectives of an organization.
A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, shareholders, suppliers, employees, and other publics about a company and the products and services it provides.
the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance (CPRS). The management of communication between an organization and its publics (IABC).
The process of planning, executing and evaluating programs that build public awareness and understanding of a company and its products/services by communicating through means other than paid advertising.
Given the huge disparity between the rates available from a desperate corporation that needs to save its reputation from nasty allegations, and those from a tiny (or stingy) outfit wanting a routine press release, these are the broadest of broad-brush strokes... Category definitions for Public relations High budget Large commercial organisations Government departments, quangos Larger trade unions and national charities Low budget Small commercial organisations Most trade unions Small voluntary organisations and charities
any activities or events that help promote a favorable relationship between a company and its customers and prospects; activities used to influence the press to print stories that promote a favorable image of a company and its products or services.
There are many definitions of Public Relations, ranging from the profound to the profane. In a phrase (courtesy of the Public relations Society of America), "Public relations helps an organization and its publics adapt mutually to each other." The PRSA has much more to say on the matter here. For a glimpse of how PR pros -- sometimes irreverently -- define their own trade in 45-words-or-less, take a look here.
Building good relations with the company's various publics by obtaining favourable publicity, building up a good “corporate image,” and handling or heading off unfavourable rumours, stories, and events. Major PR tools include press relations, product publicity, corporate communications, lobbying, and counselling.
Activities intended to create a favourable image of an organisation among its publics and to foster mutual understanding between the two. An organisation's publics includes any group having an actual or potential interest in, or impact upon, an organisation's prospects of achieving its goals.
a variety of skills and tactics developed to create favorable opinion for a person, event, or product that ultimately supports the firm's bottom line. You turn to a public relations firm to help you achieve media coverage.
Consistent management of the relationships of a company to all internal and external dialog groups of relevance, aimed at building trust and confidence. Public relations are always conducted at the strategic level of management, and at the operative marketing level. By means of public relations a relationship of mutual understanding is established, and a balance of interests between all stakeholders is achieved.
Public relations (PR) is the business, organizational, philanthropic, or social function of managing communication between an organization and its audiences. There are many goals to be achieved by the practice of public relations, including education, correcting a mistruth, or building an image. In other (non-PR) words, "public relations" is a PR euphemism for some kinds of (what used to be called) propaganda .
Communications through the "press" often in the form of news distributed in a non-personal form which may include newspaper, magazine, radio, television, Internet or other form of media for which the sponsoring organization does not pay a fee.
an activity meant to improve the project organisation's environment in order to improve project performance and reception. qualitative risk analysis a generic term for subjective methods of assessing risks.