Definitions for "public relations"
The business of generating goodwill toward an individual, cause, company, or product.
a promotion intended to create goodwill for a person or institution
The form of communication management that seeks to make use of publicity and other nonpaid forms of promotion and information to influence feelings, opinions or beliefs about the agency/library and its offerings. This is a traditional form of communication for library management, as paid advertising media is rarely used.
Efforts to establish and maintain a companys image with the public.
A variety of programs designed to promote and/or protect a company's image or its individual products.
Public relations consultants are employed by companies to keep their business on the financial pages and in the minds of investors.
person or department responsible for creating an image of a product or service in the eyes of the public.
creating an image of a product or service in the eyes of the public, mainly through newspaper articles.
Communications through the "press" often in the form of news distributed in a non-personal form which may include newspaper, magazine, radio, television, Internet or other form of media for which the sponsoring organization does not pay a fee.
an activity meant to improve the project organisation's environment in order to improve project performance and reception. qualitative risk analysis a generic term for subjective methods of assessing risks.
Articles and presentations to the non-aviation public by members
Managing and controlling the process of using publicity effectively. p. 466