Programmes are setup by Advertisers. A Programme describes how much a Publisher is paid for specific actions. For example, an Advertiser sells DVDs online, and they want to offer Publishers 20% of the Sales resulting from the Publisher Site. Programmes can payout Publishers based on Unique Visitors, Leads, Sales & Repeat Sales, or a combination. If a Publisher joined the 20% Sale Programme mentioned, and a user clicks on a Netklix Link on their Site to take them through to the Advertiser, purchases a DVD for £20, the Publisher earns £4 (20%).