The featuring of branded products in entertainment media.
is a form of advertising in which marketers pay to have a product shown in the media. For example, if a character on a TV show is eating peanut butter and you can see the label on the jar, chances are good that it's a product placement.
when a corporation or property pays to have its products or services seen or used organically in mediums such as movies, video games or on TV. Sometimes known as Brand Integration or Branded Entertainment.