a group of products belonging to an organisation that are directly related because they function in a similar manner, are sold to the same customer groups are marketed through the same types of outlets or fall within given price ranges
A group of products manufactured or distributed by an organization, similar in the way they produced or marketed; for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.
A group of products marketed by an organization to one general market. The products have some characteristics, customers and uses in common and may also share technologies, distribution channels, prices, services and other elements of the marketing mix.
Refers to the population that the health plan covers: Commercial: Health care coverage paid for by employers or individual consumers. Medicare: The federal government's health care program for all persons over the age of 65 and for younger persons who have disabilities and cannot work. Medicaid: A state-funded health care program for low income or disabled persons.