Definitions for "Price War"
reciprocal price cuts between competing suppliers in the attempt to gain a larger market share.
intense competition in which competitors cut retail prices to gain business
A colloquial phrase denoting aggressive price reductions on the same (or similar) products by competing retailers
a situation in which two or more companies each try to increase their own share of the market by lowering prices. rincipal: The amount of money borrowed in a debt agreement and the amount upon which interest is calculated.