Definitions for "POINT OF PURCHASE"
Marketing that is done right at the point where the customer purchases, I.e., in the drive through, at the register, etc. It is intended to persuade the customer to buy the items you're offering at the moment they intend to purchase.
An in-store presentation that displays products and communicates information to retail consumers at the place of purchase.
a type of product display used in stores to attract end users and promote impulse purchases.
Keywords:  sale, see
See Point of Sale (POS).