Definitions for "Penetration pricing"
Political elements Pretty Good Privacy (PGP)
Keywords:  price, low, market, competing, dominant
Penetration pricing involves the setting of lower, rather than higher prices in order to achieve a large, if not dominant market share.
Introducing the product at a low price intended to capture the mass market for the product or service.
A pricing strategy where the organisation sets a low price to increase sales and market share.