The amount a website spends to acquire leads..
From the offline direct marketing industry to the online search for an economic structure, this is the equivalent to a bounty or finder's fee. While this is a dynamic way of doing online business, assuring a vendor that the lead generated was from a website can be a complex business considering how wary individuals still are about transacting business online. Businesses-to-Business -- that's another story.
online advertising payment model in which payment is based solely based on qualifying leads.
Online ad payment model in which payment is based on the number of qualifying leads.
This one is not common but very handy. When you send someone to a site and they sign up for a free trial, e-mail list or sales call, it's called a lead. Some companies pay you to give them leads, which is good for you, because you are getting paid to give a potential customer something for free.
A form of affiliate reimbursement where the referring site is paid for each lead as opposed to each sale.
In a pay-per-lead model, Marketers pay a fee for every person who registers for their promotional offer. This differs significantly from a CPM or CPC model in which a Marketer pays for the number of impressions or clicks.
a commission structure where the merchant pays its affiliates a flat fee for each qualified lead that is generated by the affiliate.
An ad pricing structure by which the advertiser pays the publisher according to how many leads are generated by an ad, often determined by information submitted directly into the banner ad.
Payment model whereby payment is based on qualifying leads.
