An advertising program in which a website is listed with a guarantee that when a user searches for a certain term the website will appear. In this type of advertising it is common for a website to rank higher if they pay more for the placement.

Paid placement listings can be bought on an auction basis from portal or search networks, who, in exchange for payment, will guarantee advertisers that certain specified listings will appear in response to particular search terms.

Listing in search engine results where advertisers pay for a guaranteed high ranking, usually dependent on specified keywords being used in a search. These listings are usually segregated from editorial results and labelled to indicate that they are ads. Also known as 'pay for placement', 'pay for performance', or pay-per-click listings (PPC). The last two terms refer to the usual method of payment, which is based on the number of times the link is selected ('clicked') by a user. See also sponsorship.

The reverse of organic placement. The system through which you agree to pay so that your ad is displayed on a search engine results page (SERP)

Paid search engine listings based upon specific keyword search terms. Rankings are generally dependent upon how much the advertiser is willing to pay for their paid placement program.

An SEO marketing program where companies or individuals pay a small fee to have their site rank higher than others for a given search term; this is usually done on a Cost-Per-Click basis.

The process of paying for inclusion in a search engine or directory.

A paid placement search engine charges websites on a per visitor basis.

Paying for a link to be included in a specific area on a search results page, usually at the top or right of the general search results. Paid placement links are usually indicated with a colored background or labeled as a "sponsored link."

Advertising program in which listings are guaranteed to appear for particular searches. Higher RANKINGS are usually obtained by paying more than the competition. Popularized by Overture, formerly known as Goto.com. Commonly referred to as PAY-PER-CLICK programs.

Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Paid placement listings can be purchased from a portal or a search network. Overture and Google are the largest networks, but MSN and other portals sometimes sell paid placement listings directly too.

Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Paid placement listings can be purchased from a portal or a search network. Portal sponsorships are also a type of paid placement.

Inorder to show yor listing show up in the higher position, you pay search engines. These listings are usually called as sponsored listings.

Paying money to have an advertisement shown on a search engine results page.

Web site listings that have been purchased for specific keywords and are shown at specific locations. Placements of such ads are usually bought through an auction process, in which the higher ranked positions cost more. Google Adwords, Yahoo Search Marketing, and MSN are some of the largest search engines that offer paid placement advertising.

Paying for a link to be included on a search results page, usually at the top or right of the regular search results and set off by being labeled “sponsored links” or the like. Also called PFP—pay for placement, pay for performance, pay for position or pay for prominence.

Sites can purchase either a top rank or prominent listing for particular search terms.

Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee.

See Sponsored Listings

An advertising program whereby search engines sell actual placement in the results for particular search queries, and in this case, as opposed to paid inclusion, the more you pay, the higher you can rank.

Paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings." See also: Paid Inclusion, Pay per Click

Online search advertising in which an advertiser's rank in the sponsored links is generally determined by how much it pays.