Platform for Privacy Preferences Project, W3C Initiative http://www.w3.org/P3P
Privacy initiative whereby sites would use a set disclosure of how consumer information is handled. Requires voluntary actions of both the supply chain and consumer for effective implementation. Some responsible organizations have made this new "Standard" available for use in site design and construction.
A standard for privacy and content personalization proposed by the World Wide Web Consortium. P3P creates a language in which Web sites and Web users can communicate, and which shields reader preferences and interests.