the trade association for the outdoor advertising industry; involved with a wide range of activities such as research, government regulations, outdoor plant standards, and display standards. The mission is to promote, protect, and improve the outdoor advertising medium by focusing on legislation, marketing, product improvement, new technologies, and industry unity with the ultimate goal of making outdoor advertising an attractive medium for advertisers, agencies, and consumers. Sponsors a voluntary Code of Advertising Practice for outdoor companies. Formerly called the National Outdoor Advertising Association (NOAA). See outdoor advertising and out-of-home advertising. Also see exclusionary zone.