Any method for acquiring subscribers in which the user must take a positive action to not be added to a list.
in Internet or on-line marketing or advertising, an option for consumers to tell Web sites (or other media, too) not to collect their personal information or have unsolicited e-mail messages sent; see opt-in.
The opt-out principle means that no promotional e-mails can be sent without an identifiable sender. The recipient must be able to unsubscribe to unwanted promotional e-mails.
To unsubscribe from an existing service, or to specify that you do not wish to join a new one.
Email that recipients receive without requesting it and have to Opt-out of in order to be removed from the email list.
an email request to be removed from a mailing list
an exemption granted to a country that does not wish to join the other Member States in a particular area of Community cooperation as a way of avoiding a general stalemate
The flipside to opt-in, opt-out is a non-consensual method of subscribing people to a mailing list. The fundamental difference between an opt-in and an opt-out mailing list is that a person has to say "I'd like to JOIN this list" to get on an opt-in mailing list, but they are included on an opt-out mailing list without their consent, and have to say "I'd like to LEAVE this list" in order to get taken off it. The dividing line between opt-out and outright spam is a flexible one, and the two are interchangeable in many peoples' minds. Opt-out relationships can range from the benign but misguided ("These people have bought our product, so therefore they want to get our newsletter...") to the underhand ("This user checked off an interest in "Entertainment" when they signed up for our newsletter, so that gives us full permission to sell their email address a hundred times to a hundred different people building entertainment-related email lists.) Commercially, you're always going to be better off in the medium-to-long term establishing permission-based (i.e. opt-in) relationships.
to request that an email list owner take your name off of the list or at least make sure you are not sent any promotional e-mails.
A method where people choose to unsubscribe from a mailing list.
A way of qualifying list subscribers who did not explicitly request to not be added to an email list.
A list owner informs people that they are on a mailing list and the only way to get off the list is to take action by unsubscribing, canceling or “opting out.
A consumer request for removal of his/her name from future targeted marketing solicitations by direct marketers, banks and credit reporting agencies. Consumers may opt-out by calling 1-888-5OPTOUT.
advertising approach, in which businesses are able to send commercial e-mail to consumers until they indicate that they do not wish to receive such mail.
To choose to stop receiving email from a given sender, i.e., to revoke permission granted for the sender to continue sending email.
The reverse action of 'opt-in'. The sender of the message must carry out the subscription request within maximum 30 days (but depends on the newsletter frequency). Also, the sender cannot further use your subscription data.
Usually referring to email newsletters that arrive unasked for and that one must specifically request removal. Often the removal request simply verifies that it is a “good” address and the spam intensifies.
The act of removing oneself from a list or lists so that specified information is no longer received via e-mail.
Refers to when a mobile subscriber chooses to withdraw permission to be sent e-mails or other bulk promotional messages.
People subscribed to a mailing list that haven't asked to receive the email, but have the option of removing their information from the list.
The process of unsubscribing a mail service or declining to receive future emails from a sender. Legit email marketers or newsletters services have an easy and clear way of opt-out.
To opt-out or unsubscribe from an e-mail list is to choose not to receive communications from the sender by requesting the removal of your e-mail address from their list.
This refers to when recipients have not given their permission to be promoted, as is the case with opt-in, yet they are still sent a promotion that contains a statement giving them the option to not receive such e-mails in the future. In other words, opt-out promotions require a response from recipients if they do not wish to receive future messages.
The process of requesting users to indicate that they don't want to receive further email. For instance, someone may add your email address to their 'newsletter' without getting your permission to do so. If you don't want to receive it, then the onus is on you to unsubscribe. Many people believe that opt-out is synonymous with spam.
An approach to email marketing in which customers are included in email campaigns or newsletters until they specifically request not to be subscribed any longer. This method is not recommended and may in some cases be illegal.
When a registrant signs up using an opt-in form on a website, fills out the form and is presented with offers where the check boxes next to each offer are already checked, this is an opt-out. This person will receive the offer if they don’t uncheck the box and will need to unsubscribe if they choose.
A specific request to remove an email address from a specific list, or from all lists operated by a single owner. Also, the process of adding an email addresses to lists without the name's pre-approval, forcing names who don't want to be on your list to actively unsubscribe.
Means that if you do not take some action you are indicating your preference to participate in a program, email, feature, tool, or enhancement on a website. Typically, if you "Opt-out" you must uncheck a box next to a stated preference or otherwise take some indicate action to indicate your preference not to participate in a program.
To unsubscribe to a service or ask to stop receiving information.
Where an individual deliberately requests to NOT join a service or receive more information.
The people subscribed to a mailing list have not asked to receive the email (it's SPAM), but they have the option of removing their name from the list if they wish. Removing your name from an Opt-Out list often has the undesirable effect of getting your name and email address on even more lists
The practice of giving individuals the opportunity to be removed from selected or all contacts with your organization. Opt-out or negative option consent would typically be offered by an organization for the transfer of non-sensitive information to a third party (Example: a list rental of newspaper subscribers' names and addresses for marketing purposes).
When a company states that it plans to market its products and services to an individual unless the individual asks to be removed from the company's mailing list.
The practice of explicitely asking not to be contacted via email.
An online process (such as un-checking a pre-checked box) by which a user actively chooses not to receive information, such as e-mail newsletters or software. Actively opting out will prevent a user's information from being a shared with businesses.
When a user expressly requests that his/her information not be collected, used and/or shared. Sometimes a user's failure to "opt-out" is interpreted as "opting in."
Request by a person to be removed from a list; an opt-out list is created by adding names to a list without contacting those individuals first, and removing them only if they request removal.
The action a person takes when they choose not to receive communications. It requires a mechanism by which people can ask to be removed from your email list.
A mailing list that signs you up without your permission or confirmation is an "opt-out" list. Such a list will soon find itself blacklisted.
Type of program that assumes permission to send information unless stated otherwise. It also refers to the act of a subscriber (often email) removing themselves from a program.
Allowing unsolicited communication for purposes of direct marketing unless the subscriber expressed the wish to not receive these communications. Page top
Also known as Unsubscribe. A key part of effective list management, the Unsubscribe feature gives customers an opportunity to bow out of future email communications if they so desire. The Unsubscribe feature also prevents a company's communications from being viewed as spam by an uninterested party.
To unsubscribe or remove oneself from a mailing list
A mailing list which transmits e-mails to people who have not subscribed and lets them "opt-out" from the list. The subscribers' e-mail addresses may be harvested from the web, USENET, or other mailing lists. ISP policies and some regions' laws consider this equivalent to spamming.
Opt-out refers to email advertising lists in which recipients are signed up without their knowledge or permission, but may request to be removed from the list.
Unlike an opt-in relationship, an opt-out arrangement can add your email address to a mailing list without your permission. You need to ask to be removed from the list to stop the email. This type of arrangement very closely resembles spam.
Opt-out is a method of requiring a targetted individual to explicitly respond to a solicitation in order to keep from receiving some service, usually used in marketing.
When users do not give marketers explicit permission to send them information.
The option that allows the recipient to be removed from receiving future e-mails from the sender.
This is what a consumer does to remove themself from a mailing.
When someone notifies you that they do not want to receive any more emails from you, they have chosen to "opt-out" of being on your email list.
