Definitions for "One-to-One Marketing"
Keywords:  crm, martha, tenets, rogers, customer
Marketing to customers on an individual basis.
A term for market research, advertising and sales which are directed at individual customers and take account of their individual wishes and preferences. Internet technology, which allows direct interaction with consumers, has made one-to-one marketing possible in markets with large numbers of customers who in the past could only be contacted through mass communication. Online dealers can use software which automatically evaluates the behavior of visitors to their web site, and then respond with targeted individual offers.
See relationship marketing.