The act of misrepresenting meta tags or content. The user is presented with a page that looks normal, but it is not the page submitted to search engines. This is similar to cloaking or stealth pages, but it further protects the code by giving code stealers a micky page. The page often looks normal, but there will be something wrong with it to cause it to rank low on search engines (things like bad keyword density or meta tag errors). When someone steals a high ranking page like this and installs it on their own server, they will never get the rankings the real page gets..