Advertising that does not specify a specific location for a promoted product or service, but applies nationally or regionally. ack to Top | Return to Broadcast Buying & Selling Glossary
Advertising done by a company on a nationwide basis or in most regions of the country and targeted to the ultimate consumer market.
An amount of money that is usually part of the dealer invoice price of each vehicle sold. This money is used by the manufacturer to finance its advertising across the nation. Fleet orders and certain other price programs are exempt from this fee.