Using electronic media to reach a specific audience.
Using a broadcast medium to appeal to audiences with special interests. For example, a specialist computing channel would be a narrowcast, because it appeals to an audience with a specific interest.
Channelling messages into electronic medium in such a way as to reach small well-defined specialist audiences, eg. with cable television. Opposite to broadcasting.
In broadcasting, identifying a specific audience segment and specifically programming for that segment.
Producing and designing media content in order to target a highly specific segment of the audience. Narrowcasting is often practiced by magazines, radio stations and cablecasters. Opposite of broadcasting.
A strategy used by persuaders to target a small, narrowly defined audience.
Analogous to broadcasting but relates to targeting a selected or defined audience. The terms is used broadly and covers the internet as well as other networks and wireless communications
Transmission to a specific, small audience (such as Japanese speaking people for example), often via low-power, UHF stations.
Programs oriented toward specific demographic audiences or limited interest groups, rather than to the broadest possible mass audience.
As defined by the Federal Government's Broadcasting Services Act 1992, broadcasting services whose reception is limited by one of the following: targeted to special interest groups, limited location, limited period of time, of limited appeal, or for some other reason. See also Broadcasting.
The reaching of a very specialized market through programming aimed at particular target audiences. Cable television networks offer excellent opportunities for narrowcasting.
The delivery of cable programming to a small community or audience where that programming addresses the audience's specific needs or desires. It is the opposite of broadcasting.
Narrowcasting in public places is a growing trend in advertising. The concept means delivering highly targeted and customised messages to audiences in public locations at scheduled times. Usually, this is accomplished with a networked multimedia system allowing rapid production, customisation, distribution, and playback to multiple locations on display devices such as televisions, plasma display panels, and liquid crystal displays (indoors or outdoors). The advantages of narrowcasting over traditional media include lower production costs, greater flexibility, and more attention-grabbing visuals.
CATV term distinguishing cable from broadcasting, it describes the function of distributing a range of TV channels or programs designed for minority interests rather than mass appeal.
Delivery of programming that addresses a specific need or highly focused audience.
Programming designed to reach a specific group defined by demographics and/or program content.
Delivering targeted content over a broadcasting system, but directed to audiences with special or "narrow" interests. See "Broadcasting".
Describes a cable system's segment geography and demographics to small groups. It is the delivery of programming that addresses a specific need or audience.
It refers to the use of a broadcast media to target audience with specific interests.
To transmit creative content confined to the interests of a specific group of viewers or target market.
Programming designed to reach specific vertical targets. Often developed to appeal to special interest or age groups.
Transmitting a radio or television program to a selected audience; for example, people who have paid for cable TV service.
Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. In the context of out-of-home advertising, this term often refers to the display of content on a digital signage network.