Definitions for "Name Reservation"
If you are not ready to incorporate but wish to reserve a name of a proposed company, you may reserve a name with ASIC for a period of two months
Act of holding/reserving a name for use within a State.
Prior to filing necessary documents to form a corporation or LLC, such business entities can reserve a desired name, usually for 120 days, by applying with the proper state authorities (usually the secretary of state) and paying a fee.