Definitions for "Mass market"
Term used to refer to non-pharmacy retail outlets for OTC medicines.
A mass market paperback is a rack-sized paperback sold in various retail outlets in addition to bookstores. Only a select group of publishers are considered mass market paperback publishers.
a retail market where information is made available in pre-packaged form under generally similar terms to the general public and in which the general public is a frequent participant
A broad, non-targeted demographic. see also niche.
a broad and non-targeted demographic market
Books that are appealing to a general audience (as opposed to being targetted for a specialized group).