Definitions for "Marketing Research"
Research conducted in the name of producing better marketing results. Includes market research, consumer research, and product research.
Term describing the systematic investigation or scrutinizing of a market with regard to its structure and growth potential to obtain data required to make forecasts and the investigation of the efficiency of marketing measures to obtain a market position, as well as cost-benefit analyses of investments made in a marketing-mix and the financial results it has yielded.
the systematic and objective process of generating data for marketing decisions (p. 142)