the focus on the needs of customers during the planning, production, distribution, and promotion of a product or service (p. 15)
The marketing management philosophy which holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.
A business philosophy which places emphasis on achieving organizational goals through the identification and satisfaction of customer needs.
The business philosophy held by banks and other financial institutions that all efforts should be aimed at satisfying the customers at a profit.
The marketing concept is about matching a businessâ€(tm) capabilities with customer wants.
The business philosophy that a company's efforts should adapt to the needs and wants of its customers/guests.
the philosophy that an organisation should try to provide products that satisfy customers' needs through a co-ordinated set of activities that also allows the organisation to achieve its goals (15)
Businesses must satisfy customers' needs and wants in order to make a profit.
