A subset of customer relationship management (CRM) functions that focuses on the definition, scheduling and tracking of marketing campaigns. It includes the identification of target markets, advertising delivery, budget definition, results analysis and other related activities.
Software tools that help marketing. They include lead management, campaign management, and data mining.
Software applications designed to aid in marketing by automating many of the processes that are normally manually performed. These solutions often add new marketing capabilities not available in a traditional marketing environment such as eDMs, or they can automate existing processes such as lead and campaign management. Marketing Automation is a main component of CRM software.
Marketing automation allows a company to monitor overall company performance of marketing programs and activities. It focuses on the definition, scheduling, and tracking of all marketing activities, and provides analytics and reporting on Web campaigns. It includes the identification of target markets, advertising delivery, budget definition, results analysis, and other related activities. Specific tasks tackled by marketing automation programs include: Lead Management, Campaign Management, Data Mining, and Intelligent Marketing Assistance, and more.
Automating the business processes involved in marketing: campaign definition, creation, and execution; market segmentation and targeting; collecting and analyzing response, and feeding back the response into the system.
An emerging category of software tools that focus on applying software technology to aid in marketing. Specific tasks tackled by some of these programs include: Lead Management, Campaign Management, Data Mining, Intelligent Marketing Assistance.
Software used to develop and deliver emarketing campaigns and programs. Basic elements are an email server, Web server and a marketing database that are integrated to provide the mass customization needed for effective relationship marketing.
