The projection of demand for a specific type of property or project obtained by analyzing data on sales volume, rents, vacancies, turnover, consumer preferences and real estate prices in the surrounding area for similar properties.

an objected, unbiased analysis of actual need, projected from various documented factors

A forecast of future demand for a certain type of real estate project that includes an estimate of the square footage that can be absorbed and the rents that can be charged. Also called “Marketability Study”.