It indicates the percentage of total sales represented by an individual manufacturer or importer. Mechanic Installed Market (MIL)- It is the maintenance and repair of vehicles done by a mechanic or professional at a service outlet.
The percent of a given market sold to or owned by a company out of the whole as a result of its success in marketing effectiveness, product characteristics, pricing, cost, delivery time, quality and many other factors. Market share is affected by the type of industry and number of competitors, and can indicate the stage of a product's life cycle (introduction, growth, maturity, decline).
A measure, usually a percentage, of how dominant a company is in its industry. It is expressed as a company's revenues, sometimes for a specific product or service, compared to the industry's overall revenues for similar products or services.
Also called share. A firm's market share is the proportion of the market which it serves, expressed in financial terms. For example, "Toyota had a 25% share of the passenger vehicle market in Japan in 2001." Audience share is different, because it's based on time spent listening, not on money. For print media share usually means share of readership.
the percentage of a specific market segment that is dominated or controlled by a player in that market. In the online brokerage market segment, for example, 27.4 percent of all online investors are customers of Charles Schwab & Co., while only 3.3 percent are customers of Discover Brokerage (as of the fourth quarter, 1998).
The proportionate share of retail sales captured by each firm in a particular industry. A simple estimate of market share is derived by dividing industry retail sales by the number of firms in the industry.
A company's market share is the percentage of any of its markets that it holds. Companies will often discount their products in order to saturate the marketplace with them and thereby gain a bigger market share.
The percentage of the total market that a business lists as "its" customers. For example, if there are 1000 patients known to have a specific ailment, and the organization lists 100 of them among those it treats, the business would have 10% of the market share for that particular kind of patient.
The percentage or portion of a given market accounted for by any one seller. For example, let's say that there are three companies in Columbus, Ohio that sell bungee jumping equipment and supplies - Bungees 'R Us, Bungee-A-Rama and Bungee World. Out of total annual industry-wide sales in Columbus of $1 million last year, Bungees 'R Us accounted for $250,000, Bungee-A-Rama accounted for $400,000 and Bungee World accounted for the remaining $350,000. Using this information, we can see that Bungees 'R Us has a 25% market share ($250,000/$1,000,000), Bungee-A-Rama has a 40% market share and Bungee World has a 35% market share. High market share is a strong indicator of market power, an important factor in antitrust cases.
The percentage of the total market for a product/service category that has been captured by a particular product/service or by a company that offers multiple products/services in that category. In the latter case, the company may choose to look at share on both an individual product/service basis and on a company-wide basis. Share can be calculated either on a unit basis (i.e., If a company sells 1 million units in a total market of 10 million units, it has a 10 percent share) or on a revenue basis (i.e., If a company sells $1 million worth of widgets in a $10 million market, it has a 10% share). Obviously, if a company is able to command a higher price for its product/service than its competitors, it would show a higher market share when calculated on a revenue basis than on a unit basis. Market share numbers can vary greatly depending on how the market is defined. For example, a company may have a 1 percent share of the "widget" market, 15 percent of the "sports widget market", 45 percent of the "luxury sports widget market" and 85% of a particular geograpically defined luxury sports widget market.
Market share refers to a brand's share of the total sales of all products within the product category in which the brand competes. Market share is determined by dividing a brand's sales volume by the total category sales volume.
the percentage of a category or segment's retail sales obtained by one brand or company. Colgate market shares are based on value share data provided primarily by ACNielsen. Global or regional shares are a weighted average of markets where Colgate competes and purchases third-party syndicated data.
A company sales in a market as compared to the total sales in that market. For example, General Motors share of the U.S. market has decreased from 50% in the 1960's to its present market share of 25% - 30%. To Top