The identification of specific groups (or segments) of customers who respond to competitive strategies differently from other groups. See also market positioning.

data base that helps to identify common characteristics of customers who are likely to react to similar marketing strategies (p. 148)

Division of the target market into segments based on geography, customer profile or other characteristics.

A breakdown of a market into subsections, each with relatively distinct and homogeneous demographic, psychographic, and/or consumption characteristics.

Dividing a market into distinct groups of buyers who might require separate products or marketing mixes. The process of classifying customers into groups.

grouping customers in markets with some heterogeneity into smaller, more similar or homogenous segments (202)

A marketing technique that targets a group of cust... Add a comment

The process of identifying target market segments. Using quantitative research and cluster or factor analysis, among other statistical techniques, respondents are divided into groups (see Quantitative Research, Cluster Analysis, Factor Analysis). How these groups are defined varies widely from study to study. Markets can be segmented according to vertical industry, for example, or company size. Usage patterns, technology environment, as well as overall needs and attitudes can also make for compelling and highly actionable segmentation solutions.

The division of a heterogeneous market into homogeneous segments.

Process of dividing the market into smaller groups that share one or more characteristics.

Market segmentation is the division of all current and potential cultural tourists into smaller markets based on demographic data or other characteristics. Market segmentation facilitates the targeting of marketing efforts.

Dividing end consumers of a particular product into groups based on common characteristics such as age, sex, income level or lifestyle.

The process of subdividing a market into distinct subsets of users that behave in the same way or have similar needs. Segments for the library could be demographic (Asian); geographic (branch-level); psychographics (leisure-oriented); customer size (largest user group area); benefits (have children in the home learning to read.)

The process of dividing the total market for a product or service into smaller, more manageable subsets or groups of customers.

The process of dividing up a total market into subgroups with similar characteristics.

The process of subdividing large heterogeneous populations, with disparate needs, into smaller more homogenous groups with similar needs in order that market offerings can be closely matched to these needs. Those segments which an enterprise elects to serve are termed ‘target markets’.

Market Segmentation involves taking a broad market and breaking it up into smaller markets that have common characteristics. For example, you can take the market of all baby boomers and divide it up into men and women, those with children, those that own houses, those that like to travel, or those who play golf. Demographic data is collected on the different segments to identify the likelihood of someone in a particular market segment buying a specific type of product.

breaking down potential markets into homogeneous groups with similar characteristics and qualities

Segmentation involves subdividing markets, channels or customers into groups with different needs, to deliver tailored propositions which meet these needs as precisely as possible.

the idea that real labour markets are never ‘perfect' markets in the sense that all workers compete equally. Labour markets are divided into relatively self-contained segments such as primary and secondary markets, internal and external markets, and men's versus women's work.

Beginning in the latter half of the twentieth century, a paradigm shift in the marketing world that involves gearing cultural production toward increasingly narrow segments of the public with the express goal of better catering to a consumer's specific tastes.

Dividing customers into market segments according to how and for what purpose they use a product. Do they use it for cleaning their teeth or making cakes (baking powder)? For oiling their hair or frying food? (True story concerning use of Brylcreem in Nigeria). As a decongestant chest rub or as an aphrodisiac? (True story concerning Ribby Rub in Caribbean).

The division of the market into subgroups with something significant in common in terms of their needs and wants or characteristics.

The process of classifying customers into groups with different needs, characteristics or behaviour. Dividing a market into distinct groups of buyers who might require separate products or marketing mixes

the development and pursuit of marketing programs directed at subgroups or segments of the population that the organization could possibly serve.

The process of dividing the total market into smaller sections based on shared characteristics

is the process of dividing actual or potential customers into groups with similar characteristics, for example geography, gender, age, needs, industry or whatever is most useful or relevant.

the process of dividing a heterogeneous market into several homogeneous sub-markets.

The concept of dividing a market into different parts.

Segmentation is the process of partitioning markets into groups of potential customers with similar needs and/or characteristics who are likely to exhibit similar purchase behavior.

the division of a market into distinct groups of buyers or decision makers.

Dividing a large, diversified market into smaller groups that are similar in buying habits and motivations. By dividing its market into groups that are alike, a company can develop more effective marketing strategies and programs.

A way of analyzing a market by specific characteristics in order to create a target market.

Market segmentation is the categorization of potential buyers into groups based on common characteristics such as age, gender, income, and geography or other attributes relating to purchase or consumption behavior.

To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.

The process of grouping customers in markets with some heterogeneity into smaller, more similar or homogeneous segments. The identification of target customer groups in which customers are aggregated into groups with similar requirements and buying characteristics. p. 206

The process of dividing a total market into sub-groups of consumers who exhibit differing sensitivities to one or more marketing mix variables.

The process of defining the socio-economic characteristics of the demand for a specific property.

A marketing term describing the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.

A marketing strategy in which the total market is disaggregated into submarkets, or segments, sharing some measurable characteristic based on demographics, psychographics, lifestyle, geography, benefits, etc.

The act of dividing an overall market into groups of consumers with similar needs, where each of the groups differs from others in the market in some way.

The division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be slight, but distinct differences between the goods and services needed to meet the requirements of each segment.