marketing activity intended to place a product into a desired position in a market and to have it perceived in that way by consumers
The choice of differential advantage possessed by an organisation that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also market segmentation. Mass marketing: One product is sold to iii types of customer.
Formulating competitive positioning for a product and a detailed marketing mix. Arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers.