Definitions for "Market Niche"
a segment of the market which is ignored by the major players and where there is a need gap to fill
a specialization within a market
a specialized portion of a market
MP] A particular combination of loan, borrower, property, and transaction characteristics that lenders use in setting prices and underwriting requirements.
A particular combination of loan, borrower and property characteristics that lenders use in setting prices and underwriting requirements. These characteristics are believed to affect the default risk or cost of the loan. As examples, borrowers who don't intend to occupy the house they purchase pay more than those who do, and borrowers who refinance only the balance on their existing loan pay less than those who take "cash out".
A well-defined group of customers for which what you have to offer is particularly suitable.
a particular appeal, identity, or place in the market that your product/company has. What you do well, different, or better than others in the market.
Keywords:  strategy, win
win-win strategy
Keywords:  sub, match, consumers, section, needs
a sub-section of a market in which a small number of products very closely match the needs of consumers
a group of people with similar interests and desires
a smaller group of people within that Market