Margin or gross margin the return an intermediary achieves on the selling price of the article. That is, if the intermediary buys a product for $1 and sells it for $1.50, the margin is calculated. For example, .50 divided by $1.50, or 33%.
The vehicle sale price which appears on a label affixed to the car window showing the base price, manufacturer's installed options, the manufacturer's suggested retail price, plus manufacturer's freight or transportation charge, and fuel economy (mileage). The label is required by federal law and may not be removed by anyone other than the purchaser. The MSRP is the recommended selling price for a vehicle plus any optional accessories.
Also known as "sticker price." MSRP is what the vehicle manufacturer determines is the value of the car at retail. In the majority of situations, the vehicle sells for less than the MSRP. However, it can sell for more than the MSRP if the vehicle is in particularly high demand.