Definitions for "MAKE-GOOD"
An advertisement run without charge by a publication as compensation for a previously paid and run advertisement in the same publication that had been located in the wrong position or otherwise subjected to an error by the publisher. Alternatively, a commercial spot that is run without charge on television or radio as compensation for a previously paid and scheduled commercial which failed to be aired, was aired only in part, or otherwise reduced in effectiveness due to broadcaster error.
Rerunning a corrected ad free for an advertiser because an error was made in the original ad which invalidated its sales message.
an ad run at no cost to the advertiser as compensation for an error the publication made in content, reproduction, placement or scheduling.
Impressions not delivered. If 600,000 impressions are bought and only 200,000 are delivered, the make-good is 400,000. Make-good impressions typically run in the month following the end of flight date or are credited to the campaign invoice.
Impressions not delivered. If 500,000 impressions are bought and only 400,000 are delivered, the make-good is 100,000. Make-good impressions typically run in the month following the end of flight date or are removed from the campaign invoice (credited).
a free repeat of your ad at a mutually agreeable time/place