purchasing goods by post, from a catalogue or from the web.
A term that encompasses all aspects of the business of soliciting and fulfilling orders through the mail. Advertising materials are mailed directly to the potential customer to solicit orders. The recipients respond directly to the sender by mail or telephone. Payment is made by mail or telephone and the merchandise is shipped by the U.S. Postal Service or other direct delivery service. Book clubs conduct business in this manner, often supplemented by advertising in other media, such as magazines. Mail order is also called direct mail marketing. Although small specialty firms have accounted for most of the mail order businesses, department stores do a significant volume of business. However, a few firms selling general merchandise lines have accounted for most mail-order volume during recent years. The most important during the late 20th century were Sears, Roebuck and Company and Montgomery Ward & Company. Book and record clubs also use direct mail very effectively to market their books, tapes, and CDs. See also ACCOUNT LIST BOOK CLUB CARRIER FULFILLMENT HOUSE SHIPPING AND HANDLING UNDELIVERABLE
The process of ordering and paying for products or services through the post.
Indicates how likely respondents are to make purchases through the use of magazines, catalogues etc. where the product is not seen directly, but sent by mail after it has been ordered.
Transaction where an order form is completed and mailed to a merchant selling goods and services. Back to the top
a form of retailing in which consumers order products from a catalogue for delivery to their home. anagement: the use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. The art of conducting and supervising a business. arket: A set of potential or real buyers or a place in which there is a demand for products or services. Actual or potential buyers of a product or service. arketable: possessing the potential to be commercially viable. arket analysis: the study of a market to identify and quantify business opportunities. arket development: marketing activities designed to increase the overall size of a market through education and awareness. arket demand: Total volume purchased in a specific geographic area by a specific customer group in a specified time period under a specified marketing program.
Order for goods to be delivered by mail. (commande postale)
A CNP transaction in which an order form is filled in by a customer, including payment details, and mailed to the merchant that is selling goods or services.
The direct marketing strategy that allows customers to buy products through the mail (mail order catalogs or direct mail).
To place orders for merchandise such as books via mail.
Method of conducting business wherein merchandise or services are promoted directly to the user, orders are received by mail, fax, Internet or telephone, and merchandise is mailed to the purchaser.
A transaction engaged in by a cardholder through correspondence with a merchant. (See also Non-Face-to-Face Transaction.)
Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call. Then, the products are delivered to the customer.
