Having a supply of stocks or goods; prepared for, or depending for a profit upon, advance in prices; as, long of cotton. Hence, the phrases: to be, or go, long of the market, to be on the long side of the market, to hold products or securities for a rise in price, esp. when bought on a margin. Contrasted to short.
You are long if you have bought more than you have sold in any particular market, commodity, instrument, or contract. Also known as having a long position, you are purchasing a financial asset with the intention of selling it at some time in the future. An asset is purchased long with the expectation of an increase in its price. Both Long Option and Long Underlying are strategies available in the Trade Finder.