a significant word related to a publication entered as a search Term to find publications in a catalogue or database. The word is applied to any Field in the Record or Reference. Keywords are also used when searching the World Wide Web using Subject Directories or Search Engines. Keywords can be combined using Boolean Operators. Variations on a term can be searched for through the process of Truncation.
Words, included in the text body of the webpage or/and in the designated sections of the source code to indicate the main topic of the page. If represented in all the relevant areas of the page, keywords make it possible to find this page in the search engines and influence the ranking of the page in the search results.
Used by search engines to index pages. For instance, you might develop a web page using the key word "marketing". The idea is to sprinkle the word throughout the page in such a way that the Search Engines will rank the page highly whenever someone searches for "marketing".
the word or words that designate a degree or level of hazard. Some key words that may be used are very dangerous, high hazards, warning, danger, caution, attention, and notice. Also called signal word.