The process of co-ordinating all communications media to deliver a combined message to the right person at the right time.
This is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales force, customer services, and any other employees who have customer contact) portray a clear and consistent message about the company, business, or product that follows and illustrates the company's vision and mission.
where all aspects of a company's promotional efforts work together with a unified purpose to deliver a consistent and positive message; recognizes that all contact points with customers and prospects are important, from the truck making a delivery to the CEO in the news.
a cohesive combination of marketing communications activities, techniques, and media designed to deliver a coordinated message to a target market with a powerful and synergistic effect while achieving a common objective or set of objectives; see integrated marketing communications plan and marketing communications campaign.
The practice of blending different elements of the communication mix in mutually reinforcing ways.
The concept of designing marketing communications programs that coordinate all promotion activities-advertising, personal selling, sales promotion, direct marketing and public relations-to provide a consistent message across all audiences and to maximize the promotional budget.
A strategy in which a company coordinates advertising, sales promotion, personal selling, and publicity in order to present a single consistent image for the product and the company.
From heavy reliance on one communication tool such as advertising or sales force to blending several tools to deliver a consistent brand image to customers at every brand contact.
Integrated Marketing Communications (IMC) A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. IMC is a cross-functional approach to marketing communications concerned with developing relationships with customers and other stakeholders. In addition to strategic segmentation and market segmentation, IMC involves the use of demographic and psychographic profiles of stakeholders.