Is the use of sales & marketing decision support systems combined with relational databases in order to facilitate strategic and tactical planning, integration and implementation processes for product development, pricing, distribution, customer/prospect communications, sales contact, and sales/marketing reporting systems.
The concept of building and reinforcing mutual profitable relationships with employees, customers, other stakeholders, and the general public by developing and coordination of a strategic communications program that enables them to make constructive contact with the company/brand through a variety of media.
A series of marketing activities systematically designed to complement each other. For example, a mass media ad campaign might prompt consumers to recognize an upcoming direct mail offer which, in turn, might stimulate the use of a retail sales promotion.