in telemarketing, handling the details associated with order-taking; e.g., a consumer makes a selection from a catalog and telephones the order to customer service. See outbound telemarketing and telemarketing.
One of two aspects of telemarketing where customers or prospects call a company for assistance when they want or need it as opposed to outbound telemarketing where the company calls customers or prospects.
A process whereby call centres are established to either accept telephone orders directly form customers or to collect information for future marketing purposes. Often employed in conjunction with either print or broadcast direct response advertising campaigns.