Rather than promoting a product or service's specific attributes, image advertising promotes an overall perception of a company, product or service. Image advertising is generally used to position a product relative to the competition. For example, to create an image of it as a luxury product. Contributed by: MarcommWise Staff
Advertising to make an organization's relevant public have more pos tive attitudes toward it.
Advertising designed to make its recipients feel more favorable toward the advertiser by portraying the advertiser in a favorable light.
Advertising that promotes product perception rather than the product itself.
Promoting the image, or general perception, of a product or service, rather than promoting its functional attributes. Commonly used for differentiating brands of parity products (e.g., "This is a woman's cigarette").
Determining the good qualities of your product and advertising that good quality.
It promotes the general perception of a company, product or service instead of its specific attributes. It is commonly used to differentiate brands of parity products.
