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Definitions for
"HUTs"
Keywords:
nielsen
,
television
,
analysts
,
audience
,
quarter
and PUTs Two measures of statistics used by analysts of Nielsen Media Research that denote houses using television and people using television.
factmonster.com
Households using television; rating industry term for the total number of sets turned on during an average quarter hour – that is, the actual viewing audience divided among all stations in the market.
indiana.edu