an organization's exclusively-owned list generated from its internal records, and which contains names, addresses, and other information on individuals considered important to the advertiser, such as present customers, past customers, or good prospects; usually for direct marketing purposes. See internal list and external list.
A list of names compiled by an organization's own staff and sourced from its own records, such as inquiries, customers, competition entrants etc.
An email list which has been built and is owned by the email marketer (as opposed to a rented list, which is built and owned by the list rental company). A house list is typically extremely valuable due to the fact that the recipients have already been well qualified by virtue of them granting permission for the marketer to mail to them. See also "Rental List".
An internal directory of your own buyers or prospects. May include current and former (but now inactive) purchasers.
A permission-based list that you built yourself. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time. Your house list is one of your most valuable assets.
Any list of names owned by a company compiled through donations, inquiries or purchases that is used to promote the company’s products or services. Inbound telemarketing Handling an incoming call from a prospect or customer.
Company-owned list compiled from inquiry, buyer action, etc., used to promote products and services.
A mailing list made up by a company based on current or former customers or inquires for the company's product or service.
A list of names and addresses that a non-profit has compiled from inquiries, donations or acquisition, used to request donations.
A mail, telephone or e-mail list compiled and therefore owned by a company rather than being purchased or rented from a third party. (A list bought with a contract that allows unlimited use would, after purchase, become part of the purchaser's house list.) Contributed by: MarcommWise Staff
The list of email addresses an organization develops on its own. (Your own list.)
A company’s own list of customers, inquirers, and ex-customers.
A list of buyers of one or more of a company's titles/products.
A mailer's own customer list.
A list of names and addresses that a company has compiled from inquiries, orders or acquisition, used to promote the company's products and services.
List of prospect, lead and customer contact records maintained by a marketing department usually in a database. As opposed to a rented list.
A direct mailing term referring to a customer file or database of names of previous responders and/or customers that is owned by the company doing the mailing. There is no charge to use these names, and can be mailed as often as the company chooses.
Any list of names owned by a company as a result of inquiry or buyer action or acquisition that is used to promote that company's products or services
A mailing list based on current or former customers, or inquiries made about the companyâ€(tm)s product or service.
A direct marketer's own list of customers, inquiries and hot prospects, past and current.