A term used to describe the combining of two or more companies who are direct competitors in the same product lines and markets.
a combining of two firms that sell the same good or the same type of good.
a combination of two or more companies that compete directly with each other
a merger between two firms in the same industry at the same stage of production or service
a merger of direct competitors
a merger between two firms that produce the same goods
merger involving two or more firms in the same industry that are both at the same stage in the production cycle; that is, two or more competitors.
An alliance of two or more competing firms.
A merger occurring between companies producing similar goods or offering similar services.