Definitions for "horizontal market"
A market which meets a given need of a wide variety of industries, rather than...
Sell materials or services that any company needs, not those used for manufacturing or production. Services include MRO, benefits management, and procurement process management. Examples: Ariba Network, CommerceOne's, EmployEase. Synonyms: functional market, hub. (See MRO.)
A market in which the products are used by a wide variety of businesses and in which price, quality, and reliability are very important.