in consumer behavior, placing disproportionate weight on pleasure-seeking in making marketplace decisions; i.e., the pursuit of products that provide the greatest self-gratification or pleasure without regard to more prudent or realistic choices.
Pleasure-seeking behavior. Contrast with anhedonia. See also: anhedonia
the doctrine that pleasure is the actual, and also the proper, motive of every action.
A moral theory which advises people to do whatever brings them pleasure.
(GK: hedone = pleasure) the principle that pleasure is the sole and proper aim of human action. The earliest and most extreme version of ethical hedonism was first advocated by the Cyrenaics, (Aristippus being the founder of the school was from Cyrene), 4th cent. BCE) who claimed that the art of living consists in maximizing the enjoyment of each moment through pleasures of the senses and the intellect. In contrast, the Epicureans (Epicurus 341- 270 BCE) laid emphasis on the attainment of enduring pleasures and the avoidance of pain, stressing the role of prudence and discipline in securing the supreme good: peace of mind. Both the Cyrenaic and the Epicureans were egoistic hedonists. [Cyrenaics +, Epicureans -]. Aristippus is to Bentham as Epicurus is to Mill.
The belief that the good life life consisits of seeking pleasure and avoiding pain.
The idea held by the classical school, that people only act according to what they find pleasurable and in their self-interest. See also Free Will/Reason.
taking personal pleasure as goal.
an ethical system that evaluates the pursuit of pleasure as the highest good
The ethical doctrine or way of life that views pleasure or happiness as the sole or highest good in life.
Human beings seek pleasure and avoid pain. See full article titled Hedonic Calculus.
an ethical system based on the pursuit of pleasure and the avoidance of pain.
in moral philosophy, the doctrine that 'good' is that which contributes to pleasure or diminishes pain. The most influential of classical hedonistic philosophers was Epicurus; more recent hedonistic philosophies include those of the utilitarians (Jeremy Bentham, James and John Stuart Mill among them).
The belief that pleasure is the chief "good."
the doctrine that pleasure or happiness is the sole or chief in life
an ethical doctrine that asserts that pleasure or happiness is the sole good in life.
That pleasure is the principle good and proper goal of all action. Self indulgence.
is the theory that asserts that pleasure (happiness) is the highest good (summon bonum). Psychological Hedonism supports the descriptive thesis that everyone always, as a matter of fact, seeks only one's own pleasure. Ethical Hedonism is a normative theory that says everyone ought always to seek only one's own pleasure.
The principle of pleasure seeking.
Act of indulging in pleasure.
Hedonism (Greek: hēdonē (ᾑδονή from Ancient Greek) "pleasure" + –ism) is a philosophy that focuses on increasing pleasure. Note that while the terms were originally employed literally, this is no longer the case. There seems to be no common ground on what actually constitutes pleasurable or painful activities.