"Health promotion is the science and art of helping people change their lifestyle to move toward a state of optimal health. Optimal health is defined as a balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be facilitated through a combination of efforts to enhance awareness, change behavior and create environments that support good health practices". (American Journal of Health Promotion, 1989,3,3,5)
Process of fostering awareness, influencing attitudes, and identifying alternatives so that individuals can make informed choices and modify their behavior in order to achieve an optimum level of physical and mental health.
Any combination of health information, education, diagnostic screening and healthcare interventions designed to facilitate behavioral alterations that will improve or protect health. It includes those activities intended to influence and support individual lifestyle modification and self-care.