a type of rating bias in which the overall evaluation of an individual and other specific ratings are based on a single notable aspect of the individual's performance. (662)
The tendency of a favourable (or unfavourable) impression created by an individual in one area to influence one's judgement of him or her in other areas. See also Bias
a phenomenon by which an individual transfers an impression about, say, one product to other products of the same marketer, by association; attributing qualities of one entity to another based on knowledge and opinions about another. For example, positive thoughts about an organization's previous civic or charitable efforts are transferred, by association, to the current effort.
this occurs when the opinion or position of a few is believed to be that of the many
The tendency to judge an person based on a previous formed favorable or unfavorable impression.
Drawing a general impression about an individual based on a single characteristic. 37
Halo effect is the tendency of a rater to let the ratings in other areas of a scale influence the ratings in areas that cannot be observed or are difficult to rate
The halo effect is our tendency to assume that if one is excellent in some dimensions that will be excel in others even though they are not related in nature.
The perception that untagged merchandise is protected, due to the fact that other merchandise in a store is protected by EAS tags or labels.
a type of rater effect in which an assessor or an evaluator tends to base overall judgments or evaluations on selected pieces of information rather than on all available relevant information. See First-Impression Effect, Rater Effect.
The tendency to bias our perception of another person in the direction of one particular characteristic that we like or dislike.
The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations.