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Definitions for "Gross audience"
Keywords:  audience, duplicated, households, eople, unduplicated
Related Terms: Gross impressions, Gross rating point, Gross rating points, Circulation, Grp, Audience duplication, Duplication, Share of audience, Showing, Readership, Share, Reach, Tap, Cume, Trp, Average frequency, Cumulative audience, Cost per thousand, Rating, Cost per inquiry, Clutter , Cpp, Media mix, Audience composition, Linage, Efficiency, Return on advertising spend, Total, Daily effective circulation, Audience, Cost efficiency, Rate base, Promo, Mass media, Cost per point, Advertorial, Cost per order, Makegood, Bill, Lineage, Aggregate , Cost-per-thousand, Newspaper, Cpi, Paid circulation, Roas, Total bases, Dec, Audience profile, Share of voice
The total number of households or individuals in a television audience viewing for two or more time periods within a schedule of spots or programs without regard to duplication. For example, an individual is counted twice in gross audience if he/she appears in the audience of two of the spots or programs within the schedule.
nielsenmedia.com
The sum of the total audience reached by an ad's message over the course of a schedule of dates.
advertising.washpost.com
The total number of households or individuals in the listening, viewing, or reading audience without regard to duplication.
drmedia.com
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Keywords:  impressions, see
see gross impressions.
promoprof.babson.edu