Definitions for "Global marketing"
an approach in which a product is marketed essentially the same way everywhere in the world, with the marketer using the same marketing plan and marketing strategy across all countries in which it operates, including the same message and execution.
With the use of global vision, global marketing involves breaking the geographic and demographic barriers and attempting to tap into each culture to in order to successfully market goods and services.
requires total commitment to international marketing, applying the company's assets, experience and products to develop and maintain marketing strategies on a global scale (68)