A media planning term describing an analysis of frequency typically prepared via computer. It reports by the percentage of the population (reach) exactly how many times each person is exposed to a message. For example, with an average frequency of three times, the frequency distribution shows you what percentage of the people heard the message once, twice, three times, etc.
A breakdown by levels of frequency, of the number of persons reached, i.e. reach broken down into ‘x' people exposed to the advertisement once, ‘y' people exposed twice, ‘z' people exposed three times, and so on.
The number or percentage of individuals or households that were re-exposed to a program, station or advertisement one time, two tomes, three times, etc.