Research conducted for the purpose of collecting measurable data in terms of attitudes, behavior, or performance. Designed to generate projectable, numerical data on a topic.
"â€¦the process of developing systematized knowledge gained from observations that are formulated to support insights and generalizations about the phenomena under study" (Lauer and Asher, 1988, p. 7)
Research conducted 'in the field', where data are gathered first-hand and/or through observation. Case studies and surveys are examples of empirical research.