Definitions for "Efficient Consumer Response"
A process that encourages suppliers, distributors/wholesalers and convenience store operators to work together more closely to streamline operations, reduce costs, and optimize store assortments so that consumer value is maximized. Efficient Replenishment - The improvement of time and cost factors in the replenishment system through automated retail and warehouse ordering, improved logistics and reductions in damage and inventories for suppliers and warehouses.
An initiative whereby elements of a supply chain work together to fulfil customer wishes better, faster and at less cost.
A joint initiative by members of the supply chain to work to improve and optimise aspects of the supply chain and demand management to create benefits for the consumer e.g. lower prices, more choice variety, better product availability. The mission of ECR Europe is 'To serve the consumer better, faster and at lower costs'.