The average number of opportunities-to-see the advertising message which is considered to achieve the media objective set for the advertising campaign.
This is the number of advertising exposures deemed necessary in your marketing plan objectives to generate the required response from your target market.
the number (or range) of exposures or repetitions needed for advertising to be effective or have impact in communicating to the individuals in a target audience, such as to increase awareness, to change attitude, to generate action, or to stimulate a particular response; i.e., how many exposures are required for the message to achieve the advertiser's objectives, register with, or “get through” to the audience, or to have a minimum level of impact. See frequency.
Exposures to an advertising message required to achieve effective communication. Generally expressed as a range below which the exposure is inadequate and above which the exposure is considered wastage.
The number of times an ad is set to be shown to one user. An effective frequency of three gives the ad an impact without wasting further impressions on that individual user.
The number of exposures necessary to reach an effective percentage of the population.
A level or range of advertising frequency that is believed (based on judgment and/or experience) to accomplish the advertising goals, such as: stimulate response, change an attitude, or prompt a purchase.
The theory of effective frequency proposes that an advertisement needs to be seen by a consumer a certain number of times in order for effective communication to take place, and therefore for the advertising to elicit the desired consumer response.
The number of times an ad should be shown to one person to realize the highest impact of the ad without wasting impressions on that individual.
The number of exposures or Ad impression s (frequency) required for a Banner advert to become effective.