A term describing an affiliate registration process. Simply put, double opt-in means that after someone signs up for an Affiliate Program, that program will send him or her a verification e-mail. This message contains a special link that the new signup must click to verify his or her desire to become an affiliate. Until this person verifies the registration, the new signup will not go into the affiliate database or be considered an Affiliate.
The recipient requests to add his email address to a mailing list and then receives a confirmation email and confirms his request by visiting a provided URL.
When a contact decides to opt-in to receive campaigns, a confirmation email can be sent to ensure that the sign up was not a mistake. The subsciber is only added to the contact database after they confirm their subscription. They request a subscription and confirm their request. This is called double opt-in.
When subscribing email recipients to an email list or newsletter, this is the recommended format by best practices. With double opt-in, the submitted name is not immediately added to a mailing list. After a person requests to subscribe to a list, a confirmation email message is automatically sent to the supplied email address asking the person to verify. Once confirmed then they are added, if nothing is done with the conformation email then address is not submitted or added to the list.
When a subscriber joins your mailing list an immediate emailed message is sent requesting confirmation of their intentions by replying to the email. This is the method required by Net Atlantic for list owners in acquiring their members. Also known as confirmed opt-in.
Used in E-mail Marketing, this defines that a name on an e-mail list has been made aware that they are on the list AND has confirmed that they wish to continue receiving information.
A message is automatically sent to the person who’s been signed up for a mailing list, asking if he or she really wants to be added to the list. Unless he or she actively replies positively, his or her name is wiped from the list and they never get another message.
A method of confirmed opt-in in which recipients are sent a subscription confirmation which must be acted upon before the subscription is finalized and mailing commences. Typical confirmation actions include replying to the confirmation email, or clicking a link in the confirmation email.
Email marketing software feature. Allows you to ask people that subscribe to your newsletter to confirm their accept via email.
The act of asking subscribers (recipients) to ask for campaigns twice. This is typically done when the initial request is made and a follow up e-mail is sent to the subscriber asking them to reply to the message to opt-in again.
The process that double-checks the desire to be included on an email list after a primary registration. Typically done via an email that requires a non-automated response (proof that a live person is at the other end of the email address) in order for the email address to be added to the list. Also called verified opt-in.
A way of collecting email addresses. Someone asks to be placed on your mailing list (thereby "opting in"), but is not included on the list until they have responded to a confirming email, verifying their desire to subscribe to your list. They have, in effect, opted in twice, so the process is referred to as double opt-in. The idea is to protect you from spam complaints, since everyone on your mailing list had to ask to be there, first by subscribing, and then by confirming their subscription, and validating their email address in the process.
A subscription process that requires two emails: the initial subscription request, plus a confirmation of the subscription request. Recommended to help build a cleaner, more responsive list. Double opt-in also helps to ensure subscribers are added to your list only with their knowledge and their consent.
The recommended procedure for subscribing email recipients to an email list or newsletter. Once a person requests to subscribe to a list, a confirmation email message is automatically sent to the supplied email address asking the person to verify that they have in fact requested to be included in future mailings.
When a registrant signs up to an opt-in form on a website, they are opting to receive email, goods, services or something that the website if offering. They can double opt-in when an email is generated to them asking them to click on a link to confirm who they are. Many sites use double opt-in to protect themselves in the case where a registrant may give false information and use an email address belonging to another individual.
a method of adding people to your mailing list, wherein aside from initially subscribing to your mailing list they need to confirm their subscription with you a second time. As it goes, after subscribing to your newsletter, ezine, or email list, they'll receive a message through email asking them to confirm their subscription. Their email is added to your list only after they've made that second confirmation, hence the "double" in double opt-in.
A process that requires new list joiners to take an action (such as clicking on an emailed link to a personal confirmation page) in order to confirm that they do want to be on the list. Sometimes interpreted incorrectly by some email broadcast vendors to mean a new subscriber who does not opt-out of or bounce a welcome message.
Technically, this is when a user has elected to receive an email from a marketer, and then confirmed his/her decision usually by responding to an email confirmation. In practice, however, some less conscientious marketers have looser definitions of double opt-in which can include those who have received more than one email from a spammer but did not explicitely ask to be removed from the spammer's list.
A list that requires members to confirm their membership before being added to the list.
With double opt-in, a submitted email address is not immediately added to a mailing list. Instead, an email is sent to the address, asking to confirm that the name should indeed be added. If the recipient of the confirmation email does nothing, the submitted address is taken off of any mailings. The name is only added to a distribution list if the recipient responds to the confirmation email.
Spammer speak. Spammers use this phrase to describe regular "opt-in" mailing lists. They seem to think that a mailing list that doesn't require confirmation is "opt-in", and by requiring a confirmation it's "double opt-in". If you see a site that advertises "double opt-in" mailing lists it's probably run by spammers.
A process that requires new online list joiners to take an additional action (such as clicking on an e-mailed link to a personal confirmation page) in order to confirm that they do want to be on the list.
The process of requiring subscribers to an email list to confirm their membership before being added to the list. Subscribers opt-in once by subscribing to the list, and opt-in the second time by confirming their subscription.
A user fills out a web-based subscription/registration form. They are then sent an initial activation message. To activate their subscription, the subscriber is required to click on a special link in the activation email. This ensures that the email address is validated and that the recipient agrees to receive communications.
Single opt-in is when a visitor subscribes to a newsletter via a form on the web site. They have opted-in once. Double opt-in is when a visitor subscribes to a newsletter via a web site and then is sent a confirmation email. The visitor will only be added as a subscriber if they verify their email address and desire to receive the newsletter. Generally, the visitor must either a) click a link in the email or b) reply to the email. This is called double opt-in. Using double opt-in will give a listowner a cleaner list (no bounces) and less spam complaints, although they will lose many of their subscribers who, for one reason or another, forget to or do not confirm their subscription.
A two-part process many lists require individuals to complete in order to get their email address added to a list.
A term coined by spammers to refer to the normal operation of secure electronic mailing list software. A new subscriber first gives his/her address to the list software (for instance, on a Web page) and then confirms subscription after receiving an e-mail asking if it was really him/her. This ensures that no person can subscribe someone else out of malice or error. The intention of the term "double opt-in" is to make it appear that the confirmation is a duplication of effort; and thus, to justify not confirming subscriptions. Mail system administrators and non-spam mailing list operators refer to confirmed subscription or closed-loop opt-in.