Definitions for "Direct Writer"
An insurer whose products are sold directly to the public by a sales force consisting of employees or exclusive agents of the insurer; it also refers to a reinsurer that provides reinsurance directly to primary companies without using a reinsurance broker.
An insurance company that sells its policies through salaried employees or agents who represent it exclusively, rather than through independent agents or insurance brokers. Also, the insurer that contracts with the insured, as distinguished from the reinsurer.
( assureur direct) Insurance company selling direct to the public and not through independent agents or brokers.